Web Design and Ecommerce with AI

This Web Design and Ecommerce with AI course offers practical training to create and manage websites and online stores with current tools. Students will develop skills in design, positioning and use of artificial intelligence to build functional and market-oriented digital projects.

This course can be complemented by taking Digital Marketing with AI and Applied Graphic Design. It is recommended to start with the Marketing course.

Objective

• To train students to create, manage and maintain corporate websites and online stores with WordPress and WooCommerce.

• Apply on-page/off-page SEO techniques, web analytics, and content generation using Artificial Intelligence.

• Develop functional and optimized websites that integrate UX/UI, AI-generated content, and search engine visibility.

Content

• Web fundamentals: domains, hosting, user experience, site architecture.

• CMS and Ecommerce: WordPress installation and management, creation of pages, menus and WooCommerce.

• AI-powered design: generation of layouts, visual prototypes and graphic resources prior to development.

• Content optimization: Web writing, information hierarchy, integration of texts and images.

• SEO and analytics: keywords, search engine best practices, Google Analytics, Search Console.

• Final project: Corporate website + functional online store with AI and integrated SEO.

Professional departures

• Junior web designer.

• Online store manager (Ecommerce).

• Web content manager.

• SEO and digital analytics assistant.

• Junior CMS Technician.

• AI-optimized content creator.